How can we establish a stronger sense of brand identity through design?
AminoChain Brand Design & Marketing
AminoChain streamlines biosample procurement, safeguards data, and accelerates ethical breakthroughs in healthcare. I enhanced various aspects of AminoChain’s marketing and brand design by creating elements that follow our design system and company culture.
Problem
Timeline
Miscellaneous
I designed a PoC interactive prototype that supplemented a biobank proposal and created marketing assets, animations, and photos.
Role
Brand Design
Outcome
Biobank Proposal Supplement
This interactive proof-of-concept prototype demonstrates what a donor portal interface could look like, which currently does not exist within the healthcare industry. It supplemented a $1.5 million biobank proposal and is in circulation among various AminoChain stakeholders.
Timeline: 3 days
Specimen Center Animations
These animations are a collection of empty state, onboarding, and loading to supplement CTAs, providing visual cues to users when there is no content to display. I abided by our design system and branding guide to capture AminoChain’s essence. Several of them are featured on the Specimen Center.
Tools: Figma, Jitter, LottieFiles
Company Onsite Photos
These photos were taken at a company on-site to represent the team’s work and collaborative culture. They are on display under the About Us section on the AminoChain marketing website, a section I designed in Figma, then migrated to Framer.
Timeline: 1 week
