How can we establish a stronger sense of brand identity through design?

Fineas.Ai

Fineas.Ai is an AI-powered investment research application to aid beginner investors in finance research. I enhanced various aspects of Fineas’ marketing and brand design by creating elements that follow our design system and company culture.

Problem

I led the Fineas.Ai brand design by delivering digital marketing assets for social media and a mobile prototype of the marketing website (soon to be updated).

Outcome

Timeline

Miscellaneous

Role

Brand Design

Designing and prototyping from scratch

I took the only design prompt given—”Make it purple”—and ran with it.

Contrary to how Fineas used to look, new Fineas feels boundless and free.

This is a necessary approach to making the user feel safe when interacting with Fineas. Our competitors display such information in complex, disorganized ways that feel constricting and pretentious. The goal with Fineas’ design was to prevent such feelings. We invite beginner investors to learn within a space with endless possibilities.

Uncle Fineas Still

Squid Game x Fineas Still

Digital Marketing Assets

These marketing assets were created in Adobe Illustrator and Photoshop. They were launched on Instagram and X to promote Fineas.Ai worldwide. The Squid Game still was launched strategically during the peak of the Squid Game craze, increasing engagement by 65%.